Setting Up Your Abandoned Cart Rescue System
Mayuri RupaparaShare
Setting up an automated recovery system shouldn't be complicated. With Discountify, we've boiled it down to a few simple steps that ensure your customers receive the right offer at exactly the right time.
Here is how to configure your Abandoned Cart discount rule from start to finish.
Step 1: Create a New Rule
Navigate to the Abandoned Cart box in your Discountify dashboard. Click Manage Discount Rule, then navigate to Create from the tabs. This tells the app to look for carts that have been left behind specifically.
Step 2: Define the "When" (Duration)
This is the most important setting. The Abandoned Cart Duration determines how long the app should wait before it considers a cart "abandoned." You can choose the duration in Days or Months.
Pro Tip: Most high-converting recovery strategies start with a "1 Day" duration. This strikes the perfect balance - giving the customer enough time to return on their own while ensuring the "nudge" arrives while the shopping experience is still fresh in their mind.
Step 3: Choose Your Discount "Value"
How do you want to incentivize your customer? You have two main options:
- Percentage Discount: (e.g., 10% off) Great for high-margin items to provide a meaningful incentive.
-
Fixed Amount: (e.g., $15 off) Best for larger cart totals where a specific dollar amount feels more tangible to the customer.
Step 4: The Automated Delivery
Once your rule is active, you don't need to lift a finger. When a cart hits your specified duration, Discountify will automatically:
- Fetch the customer details from Shopify.
- Generate a unique, one-time discount code.
- Send an email directly to the customer with their code and a link to their cart products.
Step 5: The Returning Customer Experience
When the customer clicks the link in their email, they aren't just sent to a generic page. As they browse your products, they will see a high-conversion block that reminds them of their offer:
"Finish Your Order with a Special Offer! Your Cart is Waiting! Save {Discount Value} with Code {Discount Code} Before It's Too Late!"
This ensures that the discount code is applied and used before they reach the checkout, maximizing the chance of order completion.
Step 6: Launch and Recover
That's it! Your machine is now running in the background. By setting up multiple rules - perhaps a smaller discount for a 6-hour abandonment and a more significant "win-back" offer for a 24-hour abandonment - you can create a multi-layered strategy that captures every possible sale.
Still have questions about the setup? Contact us at discountify@essenify.com, Our support team is here to help you get your first recovery rule live in minutes!
