The Inactive Customer Discount feature helps you re-engage customers who haven't made a purchase in a while. Set criteria to identify inactive customers and offer them a discount to incentivize them to return and shop with you again.

Here's how it helps:

• Brings back lost customers: It encourages those who haven't shopped with you in a while to return.
• Boosts sales: A tempting discount can motivate them to make a purchase.
• Strengthens customer relationships: It shows that you value their business and want to keep them happy.

So, in a nutshell, it's a clever way to rekindle old relationships and bring in more business.