Setting Up Your Birthday Discount Experience

Birthday discounts are a great way to create a personal connection with your customers and encourage repeat purchases. But beyond setting up the rule, the real impact comes from how the offer is displayed on your storefront.

With Discountify, you can showcase birthday offers directly on the product page, making the experience feel exclusive and timely for your customers.

Step 1: Create a Birthday Discount (Quick Setup)

Go to Discountify → Birthday, configure your discount value and timing, and click Create.
Once set, the next step is to display this offer clearly on your store.

Step 2: Customize the Birthday Message

Navigate to the Widget Customization tab to define how the offer appears.

• Add a personalized message (e.g., “A birthday treat, just for you.”)
• Customize discount content using dynamic values like:
  • {discount_value}
  • {discount_code}
• Adjust message color and highlight important elements

This ensures the offer feels personal and engaging.

Step 3: Add the Birthday Widget to Product Page

Go to your Shopify Theme Editor:

• Open the Product Template
• Click Add Block
• Select Discountify
• Place it near price or add-to-cart section for better visibility
• Save changes

This allows customers to instantly see their birthday reward while browsing.

Step 4: Optimize Display for Better Engagement

To get the best results:

• Keep the message friendly and personal
• Highlight the discount value clearly
• Make the discount code easy to notice
• Position the widget where customers naturally focus

A well-placed birthday offer creates a sense of exclusivity and urgency.

Still deciding which products to target? Our support team at discountify@essenify.com can help you analyze your inventory and set up your first merchandising campaign!