Setting Up Your Targeted Product Discounts
Mayuri RupaparaShare
A well-merchandised store is more than just a list of products. With Discountify's Product Purchase rule, you can create targeted incentives that guide your customers toward the items you want to move most.
Here is how to configure your first product-specific rules.
Step 1: Create the Product Purchase Rule
Navigate to the Product Purchase box in your Discountify dashboard. Click Manage Discount Rule, then navigate to Create from the tabs.
Step 2: Select Your Target Products
The power of this rule lies in its specificity. In the rule form, you have the option to:
- Select Multiple Products: Pick individual items that need a sales boost.
- Select Collections: Target entire categories (e.g., "Clearance" or "Summer Essentials").
This flexibility allows you to manage your inventory with surgical precision, whether you are clearing out one old SKU or launching a large new collection.
Step 3: Define the Reward Value
How will you incentivize the purchase?
- Percentage Discount: (e.g., 20% off) Great for high-margin items where a significant "slash" in price is needed.
- Fixed Amount: (e.g., $15 off) Perfect for encouraging a specific add-on product.
Step 4: Real-Time Action Trigger
Like our loyalty rules, the Product Purchase system is action-based. There is no waiting for background syncs:
- A customer completes a purchase containing one of your selected products.
- Discountify instantly identifies the qualifying item.
- A unique discount code is generated for their next order and sent via a personalized email immediately.
Step 5: Promoting the Offer
To ensure your offer has the highest impact, Discountify displays a dedicated block on the product pages of the qualifying items:
Your Special Discount Awaits! Here a special offer to welcome you back! Enjoy {Discount Value} off with code {discount_code}
This keeps the incentive top-of-mind the moment they land on the product, significantly increasing the conversion rate for your targeted items.
Still deciding which products to target? Our support team at discountify@essenify.com can help you analyze your inventory and set up your first merchandising campaign!
